Our Marketing Department plays a continuing role in this success.

To stay on top of industry trends and keep our marketing efforts on track, both our Marketing Director and owner Ralph Cimmarusti take an active part in the Southern California Franchise Association and Tony Roma´s Cooperative Marketing Committee.

In the Burger King Southern California Franchise Association, the Cimmarustis have been a strong proponent of the Value Meal strategy, ease of ordering, and menu simplification. From there we have built point-of-purchase materials that promote these marketing messages.

Throughout the fast-food and specialty restaurant fields, our restaurants are known for their consistently high-quality, value-priced food and excellent service. They stand apart from the crowd, and we don´t hesitate to point this out in our marketing materials.

On another front, the Cimmarustis support numerous charitable organizations and events in the communities we serve. We are especially committed to giving support to the field of education.